Cause Work

Women of the Vine and Spirits

WOTVS is dedicated to advancing and empowering women in the beverage industry. They wanted a manifesto that spoke to their mission and their womanhood.

It was the first time I made a client cry (happy tears) as she explained it was exactly what she had always hoped someone could write about her work.

Opportunity Village

Opportunity Village is a local organization that helps disabled adults find careers and purpose within their community. Many residents of Las Vegas know the organization, but they don’t often get to hear the stories of the families that rely on it. We took the vulnerable and beautiful moments of their stories and urged viewers to give back.

Stay Home For Nevada

During the COVID-19 crisis, we needed a line that urged people to stay home. Playing off of our state song, I mocked up the chorus with edits to make it simple and digestible. It became Nevada's rallying cry, a Facebook filter, and the governor's headline for every COVID-19 story.

Hope Means Nevada- Nevada Mental Health Campaign

Nevada is ranked the highest in teen suicide and the statistics regarding mental health and access to resources are horrific. This organization was born out of the hope that we could all do better for our community. Working on this campaign from the beginning, we set the focus on the stigma around mental health, the urge to understand, and ultimately, the personal responsibility needed to stop the thought, “oh, someone else is taking care of that.”

The result is little copy with big messages.